The mayors from Solrød, Greve, Ishøj and Vallensbaek municipalities challenged each other’s citizens with the campaign Bydysten.dk. Citizens gained an average of almost four healthy years of life for 60 days of focusing on health and well-being.
The newspaper “Sydkysten” coordinated the municipality challenge and started the campaign with a health event where Eskild Ebbesen sparked motivation among local citizens. Along the way, weekly status was provided through articles in the Sydkysten as well as interviews with the most active mayors.
During the 60 days of the campaign, citizens reported their health habits on a daily basis and were kept motivated by actions and sponsorships of local businesses.
Magazine Editor Marianne Pedersen describes the campaign:
“As a local newspaper, we must be the focal point of what is happening in the municipalities, and that’s why we’re participating in various local events that may benefit our readers and citizens. Becoming a part of ByDysten was therefore quite natural, as well as fun and a great pleasure, as it allowed our readers to tune in and focus on a healthy lifestyle in a completely different way than they normally did! By participation in ByDysten we demonstrate that we are more than just a newspaper. We facilitate life and pulse, we involve our readers and we make it fun and healthy to live on the Southern Coast. I look forward to repeating the campaign, which will certainly gain even more participants and attention. “